2024/12/22 07:18 am
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Today I'll discuss digital marketing in detail and tell you how it takes over all the marketing systems. This article will make things easy for you to understand the real picture of digital marketing.
Digital marketing comes under the umbrella of the marketing field. It is the process by which you can digitally market your product or service. Typically, in digital marketing, we can use multiple digital channels like; mobile phones, search engines, websites, emails, and social media platforms to advertise our brands.
"The marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital media." -Joe Manausa.
Digital marketing is ruling the world by identifying consumers' potential needs and insights. According to research, digital marketing is estimated to reach $350 billion to $786.2 billion globally by the end of 2026. The world is evolving digitally, and every business is starting to reach its customers via digital channels. 63% of the businesses have started to focus on digital marketing and increase their marketing budget in the past year. Everything is digital nowadays, and people spend most of their time using mobile phones and laptops. Therefore, digital marketing helps businesses target and communicate with a larger audience easily. Before making any purchase, 93% of people read online reviews.
There are various types of digital marketing;
Search engine optimization increases organic traffic on websites, blogs, and pages. Good SEO results in optimizing your content and helping you to appear higher in search results. SEO is the game of keywords; low competitive and high volume keywords will make your content 'ranked' on search engines. THE THREE MAIN CONTENT OPTIMIZATION TECHNIQUES ARE on-page SEO, off-page SEO, and technical SEO. This is the most effective tool and is in demand for optimization. Only 25% of people search the second page of Google; therefore, there is high competition in website ranking. Your content will be ranked only when it is optimized. There are four principles of SEO;
Social media marketing means engaging people by designing different marketing campaigns on social media platforms. Many businesses use social media platforms to drive traffic to their websites. Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, YouTube, and Tiktok are the most famous social media platforms. Every platform has its algorithm, which needs to be monitored while running any marketing campaign. Social media marketing is considered the most popular and effective way of marketing; over 91% of businesses use social media channels. However, choosing social media channel depends upon your demographics and types of business. If you are running a B2B business, Twitter is the most suitable platform.
Similarly, suppose your business is about HR services. In that case, LinkedIn is the best platform for you as it has many industry professionals. Facebook and Instagram is the best and most famous place for targeting young consumers.
Pay-per-click is a form of marketing in which people use the internet to run ads. You need to pay a specific amount to the publisher for marketing campaigns. You need to set up many steps before publishing any ad; for example, choosing the right demographics, interests, and behaviors will reach your target audience. Pay-per-click (PPC) increases followers, likes, engagement, website traffic, and sales. The more people click on your ad, the more you have to pay the publisher. Google ads and Facebook ads are the most popular platforms. The success of each PPC campaign depends on the following factors;
In email marketing, you can advertise your products or services and communicate with your potential customers through emails. Marketers say it is the most effective way to connect and retain your customers. Email marketing can be used to promote your content, events, ongoing discounts, and offers. Integrating email marketing with other marketing techniques is necessary to know your audience and interests. Segmenting your audience according to their behaviors and needs can easily help you to schedule your emails and track your customers. Now, I'm giving you some tips for effective email marketing;
Content marketing is the main part of digital marketing, which turns your audience into customers. Content plays a major role in connecting your audience with your brand. Your content should be engaging and high in quality. For making content, you must identify what your audience is looking for. Once you explore your audience, you can easily design content for them. The more relevant your content, the more your customer will engage with you. Content is not only about articles; it includes everything written on your website, blog, pages, groups, infographics, e-books, newsletters, and video/audio transcripts. Even a single caption is your content.
Content marketers need to rank and increase the visibility of the content; therefore, applying SEO techniques to your content is necessary. It also helps the prominence of search engine result pages (SERP).
Search Engine Marketing
Search engine marketing is also called native marketing. It is another way of increasing traffic on your website by placing ads on search engines like Google, Bing, Yahoo, etc. Google shares 92% of the market. That's why Google ads placement is the most popular search engine marketing technique. Besides SEO, search engine marketing is impactful for content and instant visibility. In search engine marketing, your ads are placed on the top of the search engine; whenever someone searches for anything related to your website will appear on the top.
Video marketing is the most powerful tool for digital marketing to engage the audience. The popularity of YouTube and TikTok are examples of video marketing. It is estimated that 86% of consumers would love to see content that is in the form of video. People usually like the content in the form of videos. According to a survey, most people enjoy TikTok ads because videos are more attractive and understandable other than content. Many of us watch YouTube videos while purchasing anything to understand its features. Similarly, people add videos to blogs to make their content clearer to their audience.
Affiliate marketing is a form of marketing in which people promote other's products and services and get a commission. You can use affiliate marketing on a website or any social media platform. Influencer marketing is a part of affiliate marketing in which influencers or content creators promote other businesses by taking a commission on every purchase. Amazon's affiliate program gives millions of dollars to many websites that sell their products. In Pakistan, many people join the Daraz affiliate program and make money.
Digit double is the fusion of personalization, and identification, encircling the things in the digital universe to integrate with customers' virtual thoughts. The digital double strategy was introduced in 2016 by WSO2Con Asia. Artificial intelligence and machine learning are used to identify and predict your personalized needs. You often have something in your mind, and suddenly, it appears in front of you while scrolling is a double-digit game. It works physically and virtually by tailoring the things around you according to your preferences and needs.
Digit Double raises the digital marketing standard as businesses can see their consumers more closely and innovate to meet consumers' expectations digitally. This concept aims to provide users with a closer and smooth experience by classifying their desires, interests, and behaviors. Digit Double enhances user satisfaction and engagement and reduces friction towards the brand.
Traditional marketing uses conventional ways to attract an audience. In contrast, people use online ways to connect with consumers in digital marketing. Traditional marketing is also known as offline marketing, which helps to reach customers through offline modes like;
It is the oldest form of marketing which uses those channels and techniques that are one-way communication tools. You can only pass your message without using a two-way flow.
However, digital marketing is considered the easy way to communicate with customers and retain them by building strong relationships. It's a two-way flow process in which brands customize the needs and preferences of their customers. Put, any marketing strategy using online tools comes under the umbrella of digital marketing.
Digital marketing is becoming powerful and influential globally. Discuss the latest technologies like AI, cloud processing, 5g, AR, and VR. You can easily find out the significance of digital marketing in the future. Companies can now improve their product and services through metaverse and web3 technologies. Businesses are moving towards AR and VR technologies to create immersive consumer experiences.
Matterport designs digital twins using 3D and 360-degree cameras to create real-world spaces. Now businesses like real states and hotels can use Matterport tools to make virtual models of places like stores, buildings, and offices. It enhances the experience of their consumers.
The eyewear Company Warby Parker has launched a virtual application that enables their customers to check the frames virtually and see how they look on their faces. So, digital marketing is moving towards the next generation of technologies.
Maheen Amjad is an Entrepreneur with an Entrepreneurial spirit and working towards bridging the gaps where needed. Maheen Amjad is a seasoned Serial Entrepreneur, Mentor, Philanthropist, and Public Figure Awarded as Best Global Younger Leader. A woman of many firsts, Maheen is considered to be the first woman to earn Ph.D. from her region. She is known for contributing and dedication to academia, especially in Entrepreneurship. Her continuous engagements with national and international universities, besides other global platforms, have encouraged her to work towards reforming policies, especially in education. She is widely known for her philanthropic activities, encompassing the Social Developmental Goals of the United Nations. She is a Founder and President of a global NGO, Women Ascension. Under Women Ascension, besides tapping 15 SDGs out of 17 and bridging females with the motto 'empowered by in power,' she is keenly working to promote pluralism under the fellowship program 'Women Ascension Peace and Justice - WAPJ.' and towards Climate Change and Environmental Sustainability. She is philanthropically working at Feed the Poors (Regd) as Head of the Education and Women Department; she is heading Vocational Training, Education, and Business Development Skills for underprivileged females.